Peau Neuve Detatouage / 2024

Peau Neuve

Showcase website and local SEO for a laser tattoo removal studio

WebsiteDesignSEO
Screenshot of Peau Neuve
12 keywords
Top 3 positions
+200%
Quote requests
99/100
Lighthouse score
-35%
Bounce rate

The challenge

Peau Neuve, a laser tattoo removal studio in Lausanne-Pully, had no online presence. Potential clients searching for tattoo removal services on Google could never find the studio. Competitors occupied all top positions in the region.

Our solution

We created a premium showcase website that inspires trust for a cosmetic medical procedure. A multi-city local SEO strategy covers all of Western Switzerland, with optimized pages per city. The quote request form with photo upload simplifies the initial contact.

The Challenge

Peau Neuve is a studio specializing in laser tattoo removal located in Lausanne-Pully. Despite recognized expertise and state-of-the-art equipment, the studio was invisible online. Google searches for “laser tattoo removal Lausanne” or “tattoo removal Western Switzerland” never led to Peau Neuve.

The challenge was twofold: create a site that inspires trust for a sensitive cosmetic procedure, and dominate local search results across Western Switzerland.

Our Approach

Trust-inspiring design

The premium design uses a sober, professional palette. Before/after visuals, process explanations, and certifications are highlighted to reassure visitors.

Multi-city local SEO

  • Optimized pages for each target city: Lausanne, Geneva, Montreux, Nyon, Morges
  • Unique, locally relevant content per page
  • LocalBusiness and Service schema markup
  • Local backlink strategy

Smart quote request form

  • Photo upload of the tattoo to be removed
  • Automatic estimate based on size and color
  • Integrated appointment booking
  • Guaranteed response within 24 hours

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