Peau Neuve
Showcase website and local SEO for a laser tattoo removal studio
The challenge
Peau Neuve, a laser tattoo removal studio in Lausanne-Pully, had no online presence. Potential clients searching for tattoo removal services on Google could never find the studio. Competitors occupied all top positions in the region.
Our solution
We created a premium showcase website that inspires trust for a cosmetic medical procedure. A multi-city local SEO strategy covers all of Western Switzerland, with optimized pages per city. The quote request form with photo upload simplifies the initial contact.
The Challenge
Peau Neuve is a studio specializing in laser tattoo removal located in Lausanne-Pully. Despite recognized expertise and state-of-the-art equipment, the studio was invisible online. Google searches for “laser tattoo removal Lausanne” or “tattoo removal Western Switzerland” never led to Peau Neuve.
The challenge was twofold: create a site that inspires trust for a sensitive cosmetic procedure, and dominate local search results across Western Switzerland.
Our Approach
Trust-inspiring design
The premium design uses a sober, professional palette. Before/after visuals, process explanations, and certifications are highlighted to reassure visitors.
Multi-city local SEO
- Optimized pages for each target city: Lausanne, Geneva, Montreux, Nyon, Morges
- Unique, locally relevant content per page
- LocalBusiness and Service schema markup
- Local backlink strategy
Smart quote request form
- Photo upload of the tattoo to be removed
- Automatic estimate based on size and color
- Integrated appointment booking
- Guaranteed response within 24 hours
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